A new category in urban wellness — where biohacking technology, recovery ritual, and curated community converge into a subscription-based longevity operating system.
HΛVΛYΛ is not a gym. Not a spa. Not a clinic. It is a structured environment for continuous biological optimization — the operating system for urban high-performers who take their health as seriously as their business.
"The global wellness market is valued at $5.6 trillion. The longevity segment is the fastest growing sub-vertical — projected to reach $600 billion by 2030. HΛVΛYΛ is positioned at the intersection of both."
Global Wellness Institute · Stanford Center on LongevityModern professionals do not lack motivation. They lack recovery infrastructure. The nervous system remains chronically activated, producing a cascade of compounding biological deficits.
76% of high-performing executives report persistent mental fatigue. Decision quality degrades measurably after hour 6 of cognitive work — even without subjective awareness.
Sustained stress compresses deep sleep stages. 68% of urban professionals sleep fewer than 6 hours. HRV (Heart Rate Variability) — the primary recovery biomarker — drops 22% on average.
Cellular energy production declines 10% per decade after 30. Without active hormetic intervention (heat, cold, hydrogen), the decline accelerates under chronic stress load.
Medicine treats disease. Gyms address fitness. Spas offer relaxation. None offer a structured, protocol-driven, data-informed system for biological regulation and longevity optimization. That is the HΛVΛYΛ gap.
A 60–90 minute guided session that creates a measurable, documented shift in physiological state. Not a passive experience — a structured intervention with before/after biomarker tracking.
| Zone | Area |
|---|---|
| Entrance & Lounge | 60 sqm |
| Hydrogen Therapy Zone | 40 sqm |
| Breath & Meditation Room | 35 sqm |
| Heat Zone (Sauna) | 35 sqm |
| Cold Zone (Ice Bath) | 25 sqm |
| Mineral Ritual Pool | 60 sqm |
| Recovery Lounge | 45 sqm |
| Treatment Rooms | 30 sqm |
| Operations | 20 sqm |
| Total | 350 sqm |
Tel Aviv is the ideal launch city: highest density of entrepreneurs, executives and high-net-worth individuals in the Middle East. Deeply health-conscious culture. Technology-forward. Under-served by premium biohacking infrastructure.
Annual membership creates a predictable, recurring revenue base. Protocol sessions, products and events layer on top, diversifying the revenue mix while increasing member lifetime value.
| Stream | Unit | Annual |
|---|---|---|
| Annual Memberships | 150 × ₪60K | ₪9,000,000 |
| Protocol Sessions (non-members) | 200/yr × ₪550 | ₪110,000 |
| SHROOX Supplement Subscriptions | 120 × ₪3,600/yr | ₪432,000 |
| Events & Workshops | 12/yr × ₪15K | ₪180,000 |
| OXYGENA Technology Licensing | External sessions | ₪200,000 |
| Total Year-1 (Conservative) | ₪9,922,000 |
| Category | Annual |
|---|---|
| Lease & facility (350 sqm) | ₪600,000 |
| Staff (protocols, management) | ₪900,000 |
| Equipment maintenance & supplies | ₪350,000 |
| Marketing & acquisition | ₪300,000 |
| Technology & platform | ₪250,000 |
| General & administrative | ₪300,000 |
| Total Operating Costs | ₪2,700,000 |
| Year 1 (Pilot→Launch) | Year 2 (Full Club) | Year 3 (Platform) | |
|---|---|---|---|
| Members | 30–80 | 150 | 200+ |
| Membership Revenue | ₪2M–₪4.8M | ₪9M | ₪12M+ |
| Total Revenue | ₪2.5M–₪5M | ₪9.9M | ₪14M+ |
| Operating Costs | ₪1.5M–₪2.2M | ₪2.7M | ₪3.2M |
| EBITDA | ₪1M–₪2.8M | ₪7.2M | ₪10.8M+ |
A phased approach that validates product-market fit before committing to full buildout — protecting capital while building community and brand premium.
The pilot phase is self-funded and active. The raise is for the full physical buildout, technology platform, and team expansion required to open HΛVΛYΛ at scale in 2026.
DISCLAIMER: This document is confidential and intended solely for the recipient. It contains forward-looking statements and projections that are subject to risk and uncertainty. Past performance of comparable businesses does not guarantee future results. This is not an offer to sell securities. Any investment involves risk of loss of capital.